refine your routine
your yoga mat
to clean, dry, and honor
a simple way
flowhook
Flowhook is a patent pending, handcrafted copper hanger designed to support the care, longevity, and respect of your yoga mat.
After practice—especially hot yoga—mats are often left damp, folded, or rolled up and left in the corner of the room or in a car where moisture and bacteria can accumulate. Flowhook offers a simple, intentional solution by allowing your mat to hang openly so it can properly air dry between sessions.
Instead of hiding your mat in a closet or leaning it in a corner, Flowhook gives it a dedicated place in your space.
No straps.
No folding.
No clutter.
Just a thoughtful way to care for the mat that supports your practice.
• Promotes Natural Air Drying
Allows your mat to dry fully after practice so moisture doesn’t remain trapped inside the roll.
• Supports a More Hygienic Practice
Proper drying helps reduce the damp conditions where odor and bacteria can develop.
• Helps Preserve Your Mat
Allowing your mat to breathe between sessions helps maintain its grip, structure, and longevity.
• Honors the Ritual of Practice
Your mat holds the energy of every breath, movement, and moment of stillness. Giving it a dedicated place to rest and dry reflects the mindfulness and gratitude at the heart of yoga.
product features
simple yoga mat cleaning
about
Flowhook started with a wet yoga mat.
After hot yoga classes, my mat would be anywhere from damp to dripping…but never dry. Like most people, I wiped it down at the end of class and rolled it up—but that didn’t help dry it. The sweat, the moisture, and the inevitable smell. It was clear a quick wipe wasn’t enough. So I made something that could do it properly.
Using PVC pipe and duct tape from around the house, I built the first version of what would become Flowhook. It allowed me to hang my mat, rinse it thoroughly with a hose, and let it air dry outside in the sun.
What started as a quick homemade solution quickly became part of my routine after every practice. Over time, that original prototype evolved into the copper hanger Flowhook is today—minimal, durable, and purpose-built to properly rinse, dry, and care for your mat.
Because when the practice ends, the ritual doesn’t. Flowhook completes it.
matt loomis - founder of flowhook
simple guidelines for safe and intentional use
• Center Your Mat Evenly
Drape your mat so weight is balanced on both sides for a stable, natural hang.
• Allow Space to Breathe
Hang your mat where air can circulate freely to support proper drying.
• Choose a Thoughtful Location
Place Flowhook in a calm, open area where your mat can rest undisturbed until dry.
• Do Not Apply Body Weight
Flowhook is not designed to support pulling, hanging, or bodyweight exercises.
• Avoid Overhead Placement in Walkways
Do not install or place in areas where the mat could fall onto people passing below.
• Limit Prolonged Direct Sun Exposure
While sunlight can support drying, extended exposure—especially in high heat—may degrade your mat over time. Refer to your mat manufacturer’s recommendations for sunlight exposure.
• Do Not Overload
Designed for a single yoga mat. Avoid hanging additional items or excessive weight.
• Avoid high wind areas
Air movement is great for drying time, in moderation.
Flowhook supports the natural drying process of your mat, but proper cleaning and maintenance should always follow your mat manufacturer’s guidelines.
Different mats require different care. Be sure to follow the recommendations provided by your mat manufacturer regarding cleaning methods, products, and exposure to elements.